Last week in class we watched a documentary about the font helvetica. I learned that typography is a much bigger deal than i thought. The little posters and signs that i see every day have so much time and effort put into them. The process that things go through to become what they are is amazing and its got me looking at fonts and signs a little differently now that i know how much thought is put into them. Some people really like how original and simple helvetica is and other people think its boring and it blends in. I think that it can look simple and strong but most of the time i don't think its cute or out there enough.
It can be really cool just by itself without pictures and its easy and simple to read on signs and stuff. Now that I see how many cool things you can do with text and how powerful words can be i'm going to try to make my work as cool as theirs.
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